Basics of SEO

Types of Linking: Internal linking : This also plays a factor in the Page Rank of the pages within a site. The linking structure within the site should follow the themed approach to internal linking, which stresses importance on minimizing linking between 2nd and 3rd level directories and pages. Since the internal linking of your site plays a factor, not in increasing PR, but in sharing the PR of the site, and the dilution of your keyword strength and theme, it is important to review the internal linking structure of your site. Then there are modifications that could be made to improve the site’s internal 토토먹튀

External linking : is the largest factor in determining PageRank, and is the place where you have the least control. There is no way to force another web master to link to your site, especially when they already have a high PageRank. For this reason and many more, increasing your PageRank is difficult, but important nonetheless. When contacting other websites to link to your site in the attempt to build and increase your Page Rank, these web pages that you are requesting a link from should be relevant and of the same theme and market of the page that you are requesting they link to. Perform a search for your target keyword in Google, ODP, and Yahoo to start, and check the top 40 ranking sites. contact them and request that they link to your site.

Be prepared for them to ask for a reciprocal link. Your website and pages within your site must meet certain criteria for this to work, with one piece being the most important: the site and pages within your site must be quality content that people will actually want to link up to. This is one of the basic points of Components: There are three major components of search engine optimization that you should keep in mind and incorporate into any design, written Web page content, coded HTML, and programming scripts for your site.

1. Keywords and Phrases – To optimize your site, you must strategically select and place words or phrases into your Web page content and specific HTML tags – the areas from which search engines grab words and phrases to build their indices. If you want your target audience to find your site through a search engine, your Web pages must contain keywords or keyword phrases that match the search queries of your target audience. Often, there are multiple words or phrases that mean the same thing. From an SEO standpoint, it is important to include all the words or phrases your target audience may use in their searches. The closer the match between your Web site’s content’s keywords and phrases with those terms, the higher you will be ranked in a result set.

2. Web Site Structure and Page Layout –The way you structure your site and design your Web page layout will have a large impact on your site’s search engine ranking. This includes how you serve your Web pages (e.g., as static HTML or XHTML pages or dynamically from a database or Web script), the directory structure of your site, the names of your site’s directories and individual HTML or XHTML files, and the URLs you choose when selecting your domain names. Also, each Web page on your site needs to be optimized individually to most effectively present the content it contains to the search engines. Thus, the elements of a page’s layout, including navigation, site maps, graphics and multimedia elements such as Flash and QuickTime movies, need to be placed correctly on every Web page. Using W3C Web standards such as XHTML and CSS can allow you to place unique content for a given page above its navigational elements, while at the same time reducing the file size of these Web pages. Other factors that affect a Web site’s ability to be successfully indexed are the use (and sometimes non-use) of Image Maps, Frames, JavaScript and, most importantly, your Web page title tags.

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